At the request of someone by wife describes as pretty epic, I have written a how to guide for selling on Ebay. Now this is just from my experience, so don’t hold me to it. It might not work every time, but I’ve had a lot of success using these methods and hopefully you can all benefit from them too!
1. Timing. Pick the time you but it up carefully! You want it to finish when your target market is sat in front of the computer. So for baby stuff – don’t have it finish at bath time or your buyers will be busy! Don’t make it too late at night, they may give up and go to bed! Sunday evenings are usually a good time.
Have the listing finish at the end of the month after pay day – people will be more likely to buy it and your run less risk of listing but not selling.
If there are lots of similar items already listed, make sure yours finishes after their auction, that way you can catch the disappointed who missed out on the last one. And if those items aren’t selling, then maybe hold off for a while as it may not be the right time and you’ll have wasted the fee.
2. Marketing. Make sure you pimp the listing everywhere you can, you blog, FB, etc If you are a member on forums that may be relevant then tell everyone there as well and ask others to share it.
3. Pictures. Decent photo’s will always help and detailed ones of labels, etc if needed. If it’s a quality product, it’s worth paying the little bit extra for more pictures to be listed.
4. Market research. Check previous listings for similar items and local gumtree listings etc to make sure if it’s worth it you put a reserve price on. spend a few days watching other simialr items – do they sell – how much for etc.
5. Postage and packing Always package carefully, the postman isn’t always your friend and damaged goods will lead to poor feedback, which will hurt future sales (maybe with a little relevant freebie for the first few – it never hurts to up your feedback scores and gain repeat customers)
Be accurately with your postage where you can and if it comes in at less – give them a refund, again helps to boast your feedback! Always be on time with posting so as not to piss off your buyers
6. Listing Tips. Feature as many key words in the listing as you can to make sure you cover as many search terms as possible. .
If you’re listing multiple items have them finish 10 minutes apart, that way bidders can go on to your other auctions if they want to and gives you a chance to catch up and see what’s going on/answer last minute questions etc.
Keep an eye out on Ebay, they have free listing weekend every so often and you can save yourself the fee’s which of course aids your profit margins!
So here’s to successful selling, de-cluttering, life laundry, blogging conference costs, holiday pocket money or whatever the reason you have to have a clear out!